Sponsored Challenges motivate athletes to get out there and stay active, all while helping brands grow their audiences. 

Since their creation, challenges have allowed marketers to focus their activation by motivating their target audience in one of several ways, including distance, duration, altitude, collective efforts and more.

We’re now introducing a brand-new challenge type, Days Active. This allows brands to target users based on their habitual activity, rather than a larger distance, time, duration or running a particular segment. 

And this doesn’t just mean a better way to target active people, this allows brands to drive positive behaviour change in their target audience. In our initial tests, we saw that Days Active challenge participants are active on up to 1.3 days more each month, meaning this easily accessible challenge goal seems to motivate people to get out there more often.

Days Active Challenges mean brands can motivate people on Strava, regardless of their ability, speed, elevation or activity type. As well as driving more activity in a large scale audience, Days Active Challenges had a 79% completion rate (a percentage of challenge joins to goal completed). This shows that these activations are among the best ways to ensure a high level of challenge completions – and therefore reward redemptions – meaning great results for brands.

We’re already seeing many brands take advantage of this new challenge type, with Toyota, Buxton Water, Zalando and Duer (and many more coming soon) all running Days Active challenges to keep folks moving.

This new challenge type follows off the back of Strava’s innovative Commute to Curb Carbon activation – using a collective challenge to encourage users worldwide to reduce their carbon emissions and support Earthday.org.