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As part of the global launch of the new Allez Sprint bicycle, Specialized Asia wanted to promote their new bike in key Asian markets. Hoping to capitalize on the pandemic-induced boom in cycling, they wanted to bring the bicycle and brand to a wider audience beyond just high performance cyclists.
TRIBE launched a series of challenges to connect with Strava's audience of athletes and build awareness for the TRIBE 1,000,000 Mile Challenge.
Polar identified Strava as an important community to engage and sought to build a presence on the platform. The brand also wanted to highlight Strava Live Segments on Polar V800 and V650 devices.
Sweaty Betty wanted to drive sales and grow their audience in key regions, while encouraging people to get active and enjoy the outdoors with the start of spring.
Build your understanding of Strava Sponsored Challenges – a unique way to target active people.
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