Challenges start at $20,000 (USD) and scale based on duration, targeting and promotion. The maximum investment is ~$200k. If a challenge is within your budget and you would like to pursue this opportunity, please get in touch and we will get back to you if we believe there is a fit.
Strava focuses on brands who are endemic to the fitness space, given the types of users on our platform. Here is the criteria we look at:
- The sponsor's product is endemic to the fitness space (i.e. New Balance running shoes, Trek bikes, Clif bar nutrition, etc.)
- The sponsor has an existing relationship with a popular event (i.e. The Virgin Money London Marathon, TCS New York City Marathon, etc.)
- The sponsor already supports athletic initiatives (i.e. Michelob Ultra's focus on fitness/wellness etc.)
If the client(s) you represent fall within the different areas we consider for sponsorship (see the question above), then feel free to get in contact. Strava's main priority is to create value for our athletes, and one of the key ways of ensuring this is by partnering with relevant sporting/athletic brands that are endemic to the Strava experience.
We offer sponsored challenges to charities at a discounted rate – however the entry-level cost remains at $20,000 USD. If this is within budget for your organization and you are interested in pursuing this opportunity, please get in touch.
Challenges are targeted based on geographical area (down to country level, or state level within the US) and athlete type (e.g. runners and multisport athletes in North America; cyclists in Benelux; all athletes globally). It's up to you how you choose to target your challenge; the more athletes that are within the chosen targeting, the higher the price of the challenge.
Strava does not accept third party pixels due to the nature of our platform. Our sponsorship experience is different than traditional advertisements which means that metrics like CPM, CPJ, etc. are indicative of campaign success. Additionally, due to the sensitive and personal nature of Strava's user data, we need to ensure we are taking extra precautions to protect the personal information of our users.