Why Sponsored Challenges

Reward people for getting active

Target a cohort of Strava users to get active in return for a reward, redeemed on your website.

Drive awareness and sales

You offer the Challenge – be it based on distance, time or something else related to your brand – and the incentive, e.g. a discount or an entry to a grand prize drawing. Athletes see the challenge and join it – and their followers will see that they’ve done so.

Challenges appear naturally on the Strava platform and are a proven way to promote awareness, drive revenue and build your audience.

A unique way to engage

Challenges are designed to be an authentic way to motivate athletes to do what they do best – get active.

Driving engagement at scale

When users join or reach milestones within a challenge, their followers are notified within the Strava feed. The effect? Lots of folks join the party.

  • STRAVA
  • STRAVA
Sponsored Challenges increase average brand recall by 2x

Our challenge types

Streak

Complete x activities/week for x weeks.

How The North Face did it

Duration

Complete x minutes in a single activity or over x weeks.

How OnePlus did it

Segment

Complete a defined Strava segment.

Learn more

Distance

Complete x km in a single activity or over x weeks.

How Nike did it

Altitude

Climb x m in a single activity or over x weeks.

How Patagonia did it

Collective

Participants join forces to complete x km in total.

How L.L. Bean did it

Days Active

Upload an activity on x days per month

How Zalando did it

NEW

Carbon Saved

Save x carbon emissions over x weeks

See example challenge

NEW

Best Efforts

Run/ride your best effort in a given period

See how Adidas did it

Now it's your brand's turn. Get started

Frequently Asked Questions

View our full list of FAQs here.

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