Sponsored Challenges

Turn your brand into athlete inspiration

Challenges take place over a couple days, a week, or a month, and will engage your existing customers while growing a new audience. Like traditional marketing, they build awareness and loyalty for your brand that ultimately drive purchases. But challenges are unique in that they motivate your customers in an authentic way by inspiring them to do what they already love – setting a goal and smashing it – with your brand at the center. Your challenge lives in the featured gallery, putting it top of mind for any athlete looking for a new goal.

How Sponsored Challenges Work

Athletes are always searching for a new goal. Businesses on Strava can design challenges to motivate them to reach the next level and have a unique experience along the way.

Customize your challenge

Brands choose the parameters of their challenge. This includes the audience (all of Strava or targeted by country, gender or sport), duration (one week to one month) as well as the goal itself (distance, time, elevation). For example, run 26.2 miles in a month or ride 10 hours in a week.

Spread the word

Athletes learn about challenges from the challenge gallery and in their Strava feed as their friends sign up. Participants log activities toward the goal and can check their progress on their profile or the challenge detail page. Share the challenge link with your community and social channels and inspire even more athletes.

Reward your athletes

All finishers receive a badge for their digital trophy case, designed by you, upon completion of the challenge. Brands often offer additional prizes, including product discounts, race entries and/or experiences unique to the sponsor. Athletes can opt in to receive future communication from you.

Challenge Benefits

Brand building

Gain exposure to new customers and build loyalty among fans

Meaningful customer interactions

Get athletes moving and reward them with your products


Win new fans, contacts and customers

Case Study


Enabling human connection, online to offline

Lululemon sought to create a digital transformational experience that benefits physical and mental wellbeing. The brand partnered with Strava to inspire a global community as well as reach new customers.


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