Walkthrough

Strava doesn't support traditional retargeting through third-party cookies but offers in-feed promotions and native advertising solutions.

Yes, Strava collaborates with agency partners directly to help their clients achieve their goals through Sponsored Challenges and other activations.

Sponsored Segment: This allows brands to highlight specific segments on Strava, turning them into branded experiences. It's ideal for activating around major races or events, enabling brands to engage with athletes on the actual course used during the event.

Sponsored Challenge: This involves a brand incentivizing Strava users to complete a specific activity—like walking 50km in a month—in return for a reward, such as a discount or prize. It's designed to drive large-scale awareness, engagement, and conversion.

We do not offer access to Strava inventory through an external platform at this time.

Please check out our dedicated guide here.

We often run co-branded challenges. There is usually one lead brand and we can only feature one Strava Club within a Sponsored Challenge.

Strava doesn't support conventional advertising formats, including third-party cookies or pixels. Instead, brands can utilize in-feed promotions and other native tools to boost brand awareness.

Our team helps with localization and can advise on goals, creative and copy, but the advertiser ultimately must supply us with any creatives.

While specific timelines aren't detailed, it's advisable to allow several weeks for planning, asset creation, and coordination with Strava's Client Partners.

We offer substantial discounts to charities and non-profits, but only above our starting cost of $30,000.

Pricing is calibrated based on the market being targeted but typically starts in the $30,000–$50,000 USD range, scaling up based on the reach and duration of your challenge. This entry level budget range supports smaller scale, highly targeted, or shorter duration challenges, while national and global campaigns fall into higher tiers due to their broader reach and often longer flight periods.

Currently, Strava offers Sponsored Challenges and Segments, which typically start at $30,000-$50,000. For brands with lower budgets, it's recommended to start by creating a Strava Club to grow an organic community.

Strava's Client Partners will calculate this based on your targeting variables, providing estimated total audience size, as well as projections on challenge impressions, joins, and completions.

Strava allows for refined targeting based on activity types and geographic locations, but not specific training habits or goals at this time.

Strava provides guidelines for creating effective assets for Sponsored Challenges, covering visuals, copy, and more. Visit our Resources page for more details.

While Strava offers refined targeting options, we don’t allow third party data or targeting techniques from our partners or other platforms.

Yes, Strava offers a public API that allows developers to access various data points, including activities, segments, and athlete information. Brands interested in integrating Strava's API into their campaigns should refer to the Strava API documentation and check with our team to explore potential collaborations.