Sponsored Challenges

Behind every challenge is an athlete with a goal.

Sponsored challenges allow brands to set goals for athletes and provide motivation in their lives.

Get in front of your active audience

You offer the Challenge – be it based on distance, time or something else related to your brand – and the incentive, e.g. a discount or an entry to a grand prize drawing. Athletes see the challenge and join it – and their followers will see that they’ve done so.

Challenges appear naturally on the Strava platform and are a proven way to promote awareness, drive revenue and build your audience.

A huge range of ways to be active

Combining precise targeting with a great incentive, challenges are an authentic way to get your target audience to engage with your brand whilst being active.

Choose from targeting by sport type, location and demographics, and combine with six types of activation.

The result? Every challenge feels unique and authentic.



E.g. complete three activities per week for four weeks.


E.g. ride 40 km in a single activity or over two weeks.


E.g. run for 45 minutes in a single activity or over four weeks.


E.g. climb 1 km in a single activity or over four weeks.


Complete a defined Strava segment.


E.g. participants join forces to complete 1,000,000 miles in a month.


Athlete Type

Runners, Cyclists, Hikers, Walkers, Multisport. Selected combinations or all types.


Country, state or city. Selected combinations or all (global).


Male, Female, All

Why choose sponsored challenges?

Drive Sales

We drive revenue for our Partners through targeted activation, incentives and seamless click-throughs.

Brand Awareness

With the world’s largest athletic community, Strava is a proven place to build your awareness among active people.

Build Community

When you increase your presence on Strava, you’re building a highly engaged community for your brand. All set for long term growth.

Case Study


Enabling human connection, online to offline

Lululemon sought to create a digital transformational experience that benefits physical and mental wellbeing. The brand partnered with Strava to inspire a global community as well as reach new customers.

Read More

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