Sponsored Challenges

Turn your brand into athlete inspiration

Challenges take place over a couple days, a week, or a month, and will engage your existing customers while growing a new audience. Like traditional marketing, they build awareness and loyalty for your brand that ultimately drive purchases. But challenges are unique in that they motivate your customers in an authentic way by inspiring them to do what they already love – setting a goal and smashing it – with your brand at the center. Your challenge lives in the featured gallery, putting it top of mind for any athlete looking for a new goal.

Challenge Benefits

Brand building

Gain exposure to new customers and build loyalty among fans

Meaningful customer interactions

Get athletes moving and reward them with your products


Win new fans, contacts and customers

Pricing and Targeting

How pricing works

Sponsored Challenge pricing is based on the number of active athletes within the region that you choose to target.

What a challenge costs

The entry level price point for a challenge is $10,000 USD. This price will vary based on your chosen targeting, and the duration of the challenge.

How to find out more

If you're interested in sponsoring a challenge, please get in touch and a member of our team will get back to you as soon as possible.

Case Study


Enabling human connection, online to offline

Lululemon sought to create a digital transformational experience that benefits physical and mental wellbeing. The brand partnered with Strava to inspire a global community as well as reach new customers.


Sign up to receive the latest news from Strava

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get in touch today

Submit Inquiry