Case Studies

Le Col

Le Col launched a series of challenges to grow their Strava club and connect with Strava’s audience, which they describe as “unparalleled” in both numbers and interest.

read more

Salomon

As part of their global #ChallengeYourself campaign, Salomon reached out to Strava to set up a groundbreaking sponsored challenge and create a community centered around nordic skiing.

read more

REI

After running a co-branded challenge in 2020 for runners, REI approached Strava in early 2021 to run a cycling challenge to grow their Strava club and boost their recognition in the cycling community.

read more

Specialized Asia

As part of the global launch of the new Allez Sprint bicycle, Specialized Asia wanted to promote their new bike in key Asian markets. Hoping to capitalize on the pandemic-induced boom in cycling, they wanted to bring the bicycle and brand to a wider audience beyond just high performance cyclists.

read more

The Feed

The Feed wanted to reach new audiences, acquire new customers, and change perceptions around who their brand was for.

read more

Smartwool

Smartwool wanted to engage their community to be active and drive growth for their club. The brand wanted to continue driving brand awareness, offering a great reward in return for participants’ efforts.

read more

Sweaty Betty

Sweaty Betty wanted to drive sales and grow their audience in key regions, while encouraging people to get active and enjoy the outdoors with the start of spring.

read more

ROKA

ROKA has leveraged Strava challenges to achieve marketing, brand awareness and e-commerce goals. Since 2018, ROKA has used sponsored challenges to increase their visibility within the endurance sport community.

read more

Mammut

Following the first COVID lockdown and tight travel restrictions, Mammut sought to inspire the outdoor community to embrace the beauty of local neighborhood adventures.

read more

Saucony

In 2019, Saucony came to Strava with two goals: to grow their online community of passionate runners, and drive e-commerce sales via a global sponsored challenge.

read more

Sign up to our newsletter

We use essential cookies to make our website work. We also set additional cookies that help us improve your experience, help keep you safe, perform analytics, and serve relevant ads. These additional cookies will be set only if you click ‘Accept’ below. For more information about the cookies we use, or to change your preferences, please visit our Cookies Policy.