EdenTree wanted to build on their large-scale charitable giving with an activation that motivated people to move and unlock donations to a great cause.
We Love Cycling wanted to engage Strava’s cycling community to maximise their readership. They did this across two challenges in 2023.
Potatoes USA wanted to drive awareness of the humble (but mighty) potato as a performance fuel, particularly amongst active people.
Bandit challenged Strava runners to complete more than 2 hours of running to earn 20% off on Bandit apparel and a chance to win a limited edition Bandit prize pack.
Faema, the Italian coffee machines manufacturer, wanted to promote its sponsorship of the Giro d’Italia with a large-scale activation targeting cyclists.
Le Col launched a series of challenges to grow their Strava club and connect with Strava’s audience, which they describe as “unparalleled” in both numbers and interest.
Recognizing the link between physical health and mental wellbeing, Mind turned to Strava to craft an engaging Sponsored Challenge to raise funds and awareness – Mind’s 50km for mental health.
Smartwool wanted to engage their community to be active and drive growth for their club. The brand wanted to continue driving brand awareness, offering a great reward in return for participants’ efforts.
Swix wanted to build brand awareness in their key markets year round, from spring, to summer, and of course, during the winter ski season.
Eight Sleep wanted to create relevance, raise brand awareness and generate revenue among active people – one of their key audience segments.