Le Col launched a series of challenges to grow their Strava club and connect with Strava’s audience, which they describe as “unparalleled” in both numbers and interest.

As part of their global #ChallengeYourself campaign, Salomon reached out to Strava to set up a groundbreaking sponsored challenge and create a community centered around nordic skiing.

After running a co-branded challenge in 2020 for runners, REI approached Strava in early 2021 to run a cycling challenge to grow their Strava club and boost their recognition in the cycling community.

As part of the global launch of the new Allez Sprint bicycle, Specialized Asia wanted to promote their new bike in key Asian markets. Hoping to capitalize on the pandemic-induced boom in cycling, they wanted to bring the bicycle and brand to a wider audience beyond just high performance cyclists.

The Feed wanted to reach new audiences, acquire new customers, and change perceptions around who their brand was for.

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Smartwool wanted to engage their community to be active and drive growth for their club. The brand wanted to continue driving brand awareness, offering a great reward in return for participants’ efforts.

Sweaty Betty wanted to drive sales and grow their audience in key regions, while encouraging people to get active and enjoy the outdoors with the start of spring.

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ROKA has leveraged Strava challenges to achieve marketing, brand awareness and e-commerce goals. Since 2018, ROKA has used sponsored challenges to increase their visibility within the endurance sport community.

Following the first COVID lockdown and tight travel restrictions, Mammut sought to inspire the outdoor community to embrace the beauty of local neighborhood adventures.

In 2019, Saucony came to Strava with two goals: to grow their online community of passionate runners, and drive e-commerce sales via a global sponsored challenge.