Faema, the Italian coffee machines manufacturer, wanted to promote its sponsorship of the Giro d’Italia with a large-scale activation targeting cyclists.

Le Col launched a series of challenges to grow their Strava club and connect with Strava’s audience, which they describe as “unparalleled” in both numbers and interest.

Recognizing the link between physical health and mental wellbeing, Mind turned to Strava to craft an engaging Sponsored Challenge to raise funds and awareness – Mind’s 50km for mental health.

Smartwool wanted to engage their community to be active and drive growth for their club. The brand wanted to continue driving brand awareness, offering a great reward in return for participants’ efforts.

Swix wanted to build brand awareness in their key markets year round, from spring, to summer, and of course, during the winter ski season.

Eight Sleep wanted to create relevance, raise brand awareness and generate revenue among active people – one of their key audience segments.

Representing a country renowned worldwide for its stunning landscapes, Switzerland Tourism wanted to grow awareness of Switzerland’s urban tourism within the German market.

The Feed wanted to reach new audiences, acquire new customers, and change perceptions around who their brand was for.

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COROS wanted to grow brand awareness and reach new audiences.

GOREWEAR wanted to increase their brand awareness in North America to drive long-term revenue growth.