Chipotle: helping their audience achieve their wellness goals
Chipotle wanted to change "Quitters Day" to "No Quitters Day," to help their audience sustain healthy habits throughout January while increasing visibility, relevance, and brand love.
Success Stories
See some of our favourite brand activations
How Shokz use Strava to grow awareness of open-ear technology
We sat down with the Shokz team to understand more about how they used Strava to achieve their marketing goals, and an insider’s look into how they approach marketing as an organization.
Samsung: Turning Movement into Measurable Marketing
Samsung wanted to engage more deeply with sports and active lifestyle enthusiasts. With Strava challenges, Samsung increased sales and reached 164K+ participants.
CamelBak: Powering Global Engagement with Strava Challenges
When hydration innovator CamelBak set out to deepen engagement with runners and cyclists worldwide, they wanted to convert that motivation into meaningful customer relationships.
How CLIF BAR Brand Uses Strava to Power Smarter Marketing
Read how CLIF Bar uses Strava challenges as a key element of their marketing strategy to reach active people
Strava motivates people to move. And brands can, too.
All case studies
VITTEL®: Activating Its ‘Vitality’ DNA Through Strava to Promote Movement
VITTEL® wanted to inspire movement and hydration across generations in authentic, everyday settings.
GU Energy Labs: Meeting Athletes Where They Are
Discover how GU Energy Labs’ first-ever Strava Challenge became a high-impact global campaign that drove engagement, new customers, and measurable return on investment.
Inside SaltStick’s Strava Strategy for Growth
How SaltStick used a Strava Sponsored Challenge to boost brand awareness, drive product trials, and strengthen retail partnerships with measurable results.
CamelBak: Powering Global Engagement with Strava Challenges
When hydration innovator CamelBak set out to deepen engagement with runners and cyclists worldwide, they wanted to convert that motivation into meaningful customer relationships.
Cécémel: Measurable Impact Through Activity
Learn how Cécémel used Strava to reach new active audiences, turning a classic Belgian favorite into a modern symbol of sport, energy, and everyday movement.
Samsung: Turning Movement into Measurable Marketing
Samsung wanted to engage more deeply with sports and active lifestyle enthusiasts. With Strava challenges, Samsung increased sales and reached 164K+ participants.
How MUSH Fuels Brand Growth Through Strava’s Active Community
MUSH is reshaping ready-to-eat breakfast with overnight oats. Learn how Strava activations helped boost brand awareness and sales through authentic, reward-based campaigns.
Visit Jersey: Growing Sports Tourism
Visit Jersey wanted to use a Strava challenge as a catalyst to develop their sports tourism audience.
How UCAN Uses Strava to Fuel Smarter, More Efficient Marketing
UCAN’s lean marketing team prioritizes high-efficiency channels that deliver real conversion - not just clicks. By partnering with Strava, they tapped into a highly qualified audience of goal-driven athletes.
How CLIF BAR Brand Uses Strava to Power Smarter Marketing
Read how CLIF Bar uses Strava challenges as a key element of their marketing strategy to reach active people
No Fluff, Just Results: How LNDR Use Strava to Grow a Global Tribe of Women Who Train
Discover how premium performancewear brand LNDR used a bold Strava campaign to grow their global audience and build real community – without compromising their values.
EdenTree: Motivating Swimming for a Great Cause
EdenTree: Encourage users to swim to unlock charity donations