Case Studies

EdenTree

EdenTree wanted to build on their large-scale charitable giving with an activation that motivated people to move and unlock donations to a great cause.

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Škoda We Love Cycling

We Love Cycling wanted to engage Strava’s cycling community to maximise their readership. They did this across two challenges in 2023.

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Potatoes USA

Potatoes USA wanted to drive awareness of the humble (but mighty) potato as a performance fuel, particularly amongst active people. 

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Bandit

Bandit challenged Strava runners to complete more than 2 hours of running to earn 20% off on Bandit apparel and a chance to win a limited edition Bandit prize pack.

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Faema

Faema, the Italian coffee machines manufacturer, wanted to promote its sponsorship of the Giro d’Italia with a large-scale activation targeting cyclists.

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Le Col

Le Col launched a series of challenges to grow their Strava club and connect with Strava’s audience, which they describe as “unparalleled” in both numbers and interest.

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Mind

Recognizing the link between physical health and mental wellbeing, Mind turned to Strava to craft an engaging Sponsored Challenge to raise funds and awareness – Mind’s 50km for mental health.

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Smartwool

Smartwool wanted to engage their community to be active and drive growth for their club. The brand wanted to continue driving brand awareness, offering a great reward in return for participants’ efforts.

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Swix

Swix wanted to build brand awareness in their key markets year round, from spring, to summer, and of course, during the winter ski season.

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Eight Sleep

Eight Sleep wanted to create relevance, raise brand awareness and generate revenue among active people – one of their key audience segments.

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