Sponsored Segments

Be Part of the Runs that Matter

Sponsored segments connect brands with runners through gamification and celebration of their daily run, trail adventure or that "once in a lifetime" marathon race.

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Strava challenge

Activate on the ground

Segment challenges allow brands to activate on the very same course that the event participants use in real life.

Segment challenges are perfect for activating around major races and extending your reach from IRL to digital.

Strava is the platform for the world's athletic events

Strava is the only platform that captures the full story of each event across the world.

Competitions, races and community events unfold on Strava year-round, as athletes upload everything from Turkey Trots to Tour de France Stages.

Over 50% of Marathon Major participants upload their races to Strava

2022 Strava data

Athletic achievements – powered by Strava

The biggest running events, in the biggest cities, are all powered by Strava. Over 50% of Marathon Major participants uploaded their races to Strava in 2022.

Strava is the home of the race results, photos & videos capturing the energy of each event, race recaps, celebrations, routes and so much more.
Athletes love sharing their race experiences on Strava.

In 2022, The TCS NYC Marathon had over 7 million earned impressions from athlete uploads on marathon weekend alone.

Why choose Sponsored Segments

IRL to Digital

No other activation allows you to completely connect digital engagement with real life locations and accomplishments.

Great brand moments

Sponsored Segments link brands to people around their physical achievements. Maybe that's why our campaigns regularly win awards.

Local to Global

Whether activating around individual retail locations or major races, to multiple cities around the world, Segments allow you to target from hyperlocal to worldwide.

How Chipotle did it

Chipotle and running go together perfectly. The well-loved brand teamed up with Strava to create a Segment Challenge in major cities around the US.

The challenge? Complete the most attempts of a segment in return for lifestyle bowls for a year.

The result? Mayhem. And lots of reach for Chipotle.

Now it's your brand's turn.

Talk to our team to find out how you can create your own Segment Challenge.

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