Frequently Asked Questions
How much does a challenge cost?
Challenges start at $20,000 (USD) and scale based on duration, targeting and promotion. The maximum investment is ~$200k. If a challenge is within your budget and you would like to pursue this opportunity, please get in touch and we will get back to you if we believe there is a fit.
Can my company sponsor a challenge?
Strava focuses on brands who are endemic to the fitness space, given the types of users on our platform. Here is the criteria we look at:
- The sponsor's product is endemic to the fitness space (i.e. New Balance running shoes, Trek bikes, Clif bar nutrition, etc.) - The sponsor has an existing relationship with a popular event (i.e. The Virgin Money London Marathon, TCS New York City Marathon, etc.) - The sponsor already supports athletic initiatives (i.e. Michelob Ultra's focus on fitness/wellness etc.)
We are an agency representing a client. What options do we have?
If the client(s) you represent fall within the different areas we consider for sponsorship (see the question above), then feel free to get in contact. Strava's main priority is to create value for our athletes, and one of the key ways of ensuring this is by partnering with relevant sporting/athletic brands that are endemic to the Strava experience.
Do you work with charities?
We offer sponsored challenges to charities at a discounted rate – however the entry-level cost remains at $20,000 USD. If this is within budget for your organization and you are interested in pursuing this opportunity, please
get in touch.