Sponsored Segment: This allows brands to highlight specific segments on Strava, turning them into branded experiences. It's ideal for activating around major races or events, enabling brands to engage with athletes on the actual course used during the event.

Sponsored Challenge: This involves a brand incentivizing Strava users to complete a specific activity—like walking 50km in a month—in return for a reward, such as a discount or prize. It's designed to drive large-scale awareness, engagement, and conversion.

Strava doesn't support traditional retargeting through third-party cookies but offers in-feed promotions and native advertising solutions.

Strava allows for refined targeting based on activity types and geographic locations, but not specific training habits or goals at this time.

Yes, Strava allows for geographic targeting, enabling brands to focus on specific regions or cities.

No, Strava doesn't offer programmatic advertising through ad exchanges or DSPs. Their advertising solutions are centered around Sponsored Challenges or Segments and in-feed promotions.

Yes, Strava collaborates with agency partners directly to help their clients achieve their goals through Sponsored Challenges and other activations.

Yes, Strava has collaborated with charities for Sponsored Challenges. For instance, the mental health charity Mind ran a 50km challenge to raise funds and awareness.

Yes, Strava offers a public API that allows developers to access various data points, including activities, segments, and athlete information. Brands interested in integrating Strava's API into their campaigns should refer to the Strava API documentation and check with our team to explore potential collaborations.

Strava prioritizes user privacy, providing aggregated data insights to brands and ensuring personal user data remains confidential.

Strava's Client Partners assist throughout the campaign, from planning to execution, ensuring alignment with brand goals.

Yes, Strava offers reporting on campaign performance, including metrics like impressions, joins, and completions.

Strava provides guidelines for creating effective assets for Sponsored Challenges, covering visuals, copy, and more. Visit our Resources page for more details.

Strava doesn't support traditional retargeting through third-party cookies but offers in-feed promotions and native advertising solutions.