The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Learn about our advertising solutions to help your brand grow
What Makes a Typical Strava User?
Everyone knows that Strava users are active, but what else do we know about this inspiring community?
Year in Sport: Key Highlights Brands Might Have Missed
We break down the top takeaways from Strava's leading Trend Report to help brands create authentic campaigns and strategies for 2025 and beyond.
How Does “Advertising” Work on Strava?
Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.
What Is a Strava Segment And How Can Brands Use Them?
Learn how how brands are using Sponsored Segments to engage people while they're moving IRL
All resources
All resources
Brand Safety on Strava: A Marketer’s Guide
Learn more about brand safety – and why Strava is one of the safest platforms for marketers to promote their brand
How Does “Advertising” Work on Strava?
Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.
What Is a Strava Segment And How Can Brands Use Them?
Learn how how brands are using Sponsored Segments to engage people while they're moving IRL
The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Grow your brand with Strava Clubs
Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.
Strava Clubs vs. Traditional Social Media
With its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.
Creating assets for your Sponsored Challenge: Part 1
Learn how to master creating a high-performing Sponsored Challenge
How we combined Sponsored Challenges with Group Fitness: Lessons from our own Media Agency Team Challenge
How we combined Sponsored Challenges with Group Fitness
New Balance "Runlock" wins Best International Campaign
In January 2023 New Balance worked with Mediahub London to get people out of the January blues using Strava’s Sponsored Challenges as the centrepiece of the project..
What Makes a Typical Strava User?
Everyone knows that Strava users are active, but what else do we know about this inspiring community?
New Days Active Challenges help brands to make people healthier
New Days Active Challenges allow brands on Strava to make people more active
What your brand can learn from how Strava reaches active people
Looking for guidance on how marketers are reaching active people? We hear from Lauren Pica, Senior Director, Global Growth Marketing at Strava on how she uses authenticity, user education and personalization to grow awareness and adoption.
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