Year in Sport 2025: What It Means for Brands
Discover the key insights from Strava’s 2025 Year in Sport report and learn how emerging movement, tech, and community trends can shape smarter, more impactful brand strategies in 2026.
Our Resources
Learn about our advertising solutions to help your brand grow
The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
What Makes a Typical Strava User?
Everyone knows that Strava users are active, but what else do we know about this inspiring community?
How Does “Advertising” Work on Strava?
Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.
What Is a Strava Segment And How Can Brands Use Them?
Learn how how brands are using Sponsored Segments to engage people while they're moving IRL
All resources
All resources
Year in Sport 2025: What It Means for Brands
Discover the key insights from Strava’s 2025 Year in Sport report and learn how emerging movement, tech, and community trends can shape smarter, more impactful brand strategies in 2026.
There Is No Off Season
How movement adapts from November to February, and why Q4 is the biggest opportunity brands keep leaving on the table.
How Strava Subscription Partnerships Unlock Engagement
Discover how our Subscription Partnerships can help brands and teams inspire movement, boost wellbeing, and build authentic connections
Brand Safety on Strava
Learn more about brand safety – and why Strava is one of the safest platforms for marketers to promote their brand
How Does “Advertising” Work on Strava?
Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.
What Is a Strava Segment And How Can Brands Use Them?
Learn how how brands are using Sponsored Segments to engage people while they're moving IRL
The Ultimate Guide to Sponsored Challenges
Read the guide to Sponsored Challenges: a unique way to target active people
Grow your brand with Strava Clubs
Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.
New Days Active Challenges help brands to make people healthier
New Days Active Challenges allow brands on Strava to make people more active
Creating assets for your Sponsored Challenge: Part 1
Learn how to master creating a high-performing Sponsored Challenge
Creating assets for your Sponsored Challenge: Part 2
Part 2 of our guide to creating a high-performing Sponsored Challenge
What your brand can learn from how Strava reaches active people
Looking for guidance on how marketers are reaching active people? We hear from Lauren Pica, Senior Director, Global Growth Marketing at Strava on how she uses authenticity, user education and personalization to grow awareness and adoption.