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Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.

Read the guide to Sponsored Challenges: a unique way to target active people

Looking for guidance on how marketers are reaching active people? We hear from Lauren Pica, Senior Director, Global Growth Marketing at Strava on how she uses authenticity, user education and personalization to grow awareness and adoption.

Learn how to master creating a high-performing Sponsored Challenge

Brooks has become our first brand partner to collaborate on a recurring global monthly challenge.

With its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.

Everyone knows that Strava users are active, but what else do we know about this inspiring community?

In January 2023 New Balance worked with Mediahub London to get people out of the January blues using Strava’s Sponsored Challenges as the centrepiece of the project..

Brand Ambassadors can be a key part of consumer brands’ marketing strategies. They fly your brand’s flag, provide a key endorsement of your product, and can play a pivotal role in boosting campaign performance.

New Days Active Challenges allow brands on Strava to make people more active

Part 2 of our guide to creating a high-performing Sponsored Challenge

How we combined Sponsored Challenges with Group Fitness