The Ultimate Guide to Sponsored ChallengesRead the guide to Sponsored Challenges: a unique way to target active people
What Makes a Typical Strava User?Everyone knows that Strava users are active, but what else do we know about this inspiring community?
Year in Sport: Key Highlights Brands Might Have MissedWe break down the top takeaways from Strava's leading Trend Report to help brands create authentic campaigns and strategies for 2025 and beyond.
How Does “Advertising” Work on Strava?Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.
What Is a Strava Segment And How Can Brands Use Them?Learn how how brands are using Sponsored Segments to engage people while they're moving IRL
The Ultimate Guide to Sponsored ChallengesRead the guide to Sponsored Challenges: a unique way to target active people
What Makes a Typical Strava User?Everyone knows that Strava users are active, but what else do we know about this inspiring community?
Year in Sport: Key Highlights Brands Might Have MissedWe break down the top takeaways from Strava's leading Trend Report to help brands create authentic campaigns and strategies for 2025 and beyond.
How Does “Advertising” Work on Strava?Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.
What Is a Strava Segment And How Can Brands Use Them?Learn how how brands are using Sponsored Segments to engage people while they're moving IRL
All resourcesAll resourcesAll articlesAudience InsightsBrandsCase studiesClubsCreatorsEventsGuidesThought LeadershipHow Does “Advertising” Work on Strava?Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.What Is a Strava Segment And How Can Brands Use Them?Learn how how brands are using Sponsored Segments to engage people while they're moving IRLGrow your brand with Strava ClubsClubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.The Ultimate Guide to Sponsored ChallengesRead the guide to Sponsored Challenges: a unique way to target active peopleWhat your brand can learn from how Strava reaches active peopleLooking for guidance on how marketers are reaching active people? We hear from Lauren Pica, Senior Director, Global Growth Marketing at Strava on how she uses authenticity, user education and personalization to grow awareness and adoption.Unlock Your Brand AmbassadorsBrand Ambassadors can be a key part of consumer brands’ marketing strategies. They fly your brand’s flag, provide a key endorsement of your product, and can play a pivotal role in boosting campaign performance. What Makes a Typical Strava User?Everyone knows that Strava users are active, but what else do we know about this inspiring community?Creating assets for your Sponsored Challenge: Part 1Learn how to master creating a high-performing Sponsored ChallengeBrooks Becomes First Global Monthly Challenge PartnerBrooks has become our first brand partner to collaborate on a recurring global monthly challenge.New Balance "Runlock" wins Best International CampaignIn January 2023 New Balance worked with Mediahub London to get people out of the January blues using Strava’s Sponsored Challenges as the centrepiece of the project..Strava Clubs vs. Traditional Social MediaWith its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.New Days Active Challenges help brands to make people healthierNew Days Active Challenges allow brands on Strava to make people more active123
How Does “Advertising” Work on Strava?Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.
What Is a Strava Segment And How Can Brands Use Them?Learn how how brands are using Sponsored Segments to engage people while they're moving IRL
Grow your brand with Strava ClubsClubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.
The Ultimate Guide to Sponsored ChallengesRead the guide to Sponsored Challenges: a unique way to target active people
What your brand can learn from how Strava reaches active peopleLooking for guidance on how marketers are reaching active people? We hear from Lauren Pica, Senior Director, Global Growth Marketing at Strava on how she uses authenticity, user education and personalization to grow awareness and adoption.
Unlock Your Brand AmbassadorsBrand Ambassadors can be a key part of consumer brands’ marketing strategies. They fly your brand’s flag, provide a key endorsement of your product, and can play a pivotal role in boosting campaign performance.
What Makes a Typical Strava User?Everyone knows that Strava users are active, but what else do we know about this inspiring community?
Creating assets for your Sponsored Challenge: Part 1Learn how to master creating a high-performing Sponsored Challenge
Brooks Becomes First Global Monthly Challenge PartnerBrooks has become our first brand partner to collaborate on a recurring global monthly challenge.
New Balance "Runlock" wins Best International CampaignIn January 2023 New Balance worked with Mediahub London to get people out of the January blues using Strava’s Sponsored Challenges as the centrepiece of the project..
Strava Clubs vs. Traditional Social MediaWith its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.
New Days Active Challenges help brands to make people healthierNew Days Active Challenges allow brands on Strava to make people more active