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Discover the key insights from Strava’s 2025 Year in Sport report and learn how emerging movement, tech, and community trends can shape smarter, more impactful brand strategies in 2026.

Discover how our Subscription Partnerships can help brands and teams inspire movement, boost wellbeing, and build authentic connections

Learn more about brand safety – and why Strava is one of the safest platforms for marketers to promote their brand

Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.

Learn how how brands are using Sponsored Segments to engage people while they're moving IRL

Read the guide to Sponsored Challenges: a unique way to target active people

Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.

In January 2023 New Balance worked with Mediahub London to get people out of the January blues using Strava’s Sponsored Challenges as the centrepiece of the project..

How we combined Sponsored Challenges with Group Fitness

With its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.

Brand Ambassadors can be a key part of consumer brands’ marketing strategies. They fly your brand’s flag, provide a key endorsement of your product, and can play a pivotal role in boosting campaign performance.

Everyone knows that Strava users are active, but what else do we know about this inspiring community?