Case Studies

FORM

As a member of Strava’s extensive partner ecosystem, FORM felt that they could add value by providing eye-catching visuals and analytics for swim activities uploaded to Strava from FORM devices.

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Sweaty Betty

Sweaty Betty wanted to drive sales and grow their audience in key regions, while encouraging people to get active and enjoy the outdoors with the start of spring.

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TRIBE

TRIBE launched a series of challenges to connect with Strava's audience of athletes and build awareness for the TRIBE 1,000,000 Mile Challenge.

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Polar

Polar identified Strava as an important community to engage and sought to build a presence on the platform. The brand also wanted to highlight Strava Live Segments on Polar V800 and V650 devices.

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PowerBar

PowerBar came to Strava looking to strengthen brand loyalty and build awareness of their new design via a two-week cycling challenge.

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Salomon

As part of their global #ChallengeYourself campaign, Salomon reached out to Strava to set up a groundbreaking sponsored challenge and create a community centered around nordic skiing.

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San Francisco Running Company

SFRC launched a Strava club to further its connection with customers and the local running community. They created club events to promote group runs and share the weekly route.

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AfterShokz

Seeking to leverage Strava’s diverse and expansive user base, AfterShokz reached out in 2019 to build brand awareness and strengthen their brand image among athletes.

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REI

After running a co-branded challenge in 2020 for runners, REI approached Strava in early 2021 to run a cycling challenge to grow their Strava club and boost their recognition in the cycling community.

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NYRR

NYRR sought to reach and inspire a wider audience, especially international runners, to increase engagement and race opportunities beyond in-person events, and to promote their virtual training product.

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