As part of the global launch of the new Allez Sprint bicycle, Specialized Asia wanted to promote their new bike in key Asian markets. Hoping to capitalize on the pandemic-induced boom in cycling, they wanted to bring the bicycle and brand to a wider audience beyond just high performance cyclists.
As a member of Strava’s extensive partner ecosystem, FORM felt that they could add value by providing eye-catching visuals and analytics for swim activities uploaded to Strava from FORM devices.
Sweaty Betty wanted to drive sales and grow their audience in key regions, while encouraging people to get active and enjoy the outdoors with the start of spring.
TRIBE launched a series of challenges to connect with Strava's audience of athletes and build awareness for the TRIBE 1,000,000 Mile Challenge.
Polar identified Strava as an important community to engage and sought to build a presence on the platform. The brand also wanted to highlight Strava Live Segments on Polar V800 and V650 devices.
PowerBar came to Strava looking to strengthen brand loyalty and build awareness of their new design via a two-week cycling challenge.
As part of their global #ChallengeYourself campaign, Salomon reached out to Strava to set up a groundbreaking sponsored challenge and create a community centered around nordic skiing.
SFRC launched a Strava club to further its connection with customers and the local running community. They created club events to promote group runs and share the weekly route.
Seeking to leverage Strava’s diverse and expansive user base, AfterShokz reached out in 2019 to build brand awareness and strengthen their brand image among athletes.
After running a co-branded challenge in 2020 for runners, REI approached Strava in early 2021 to run a cycling challenge to grow their Strava club and boost their recognition in the cycling community.
