Sponsored Segment: This allows brands to highlight specific segments on Strava, turning them into branded experiences. It's ideal for activating around major races or events, enabling brands to engage with athletes on the actual course used during the event.

Sponsored Challenge: This involves a brand incentivizing Strava users to complete a specific activity—like walking 50km in a month—in return for a reward, such as a discount or prize. It's designed to drive large-scale awareness, engagement, and conversion.

Strava's pricing is based on the scope and specifics of the campaign rather than performance-based models.

Strava doesn't offer conventional advertising formats. Instead, brands can sponsor challenges or segments and utilize our in-feed promotion feature to boost brand awareness.

Strava's Client Partners will calculate this based on your targeting variables, providing estimated total audience size, as well as projections on challenge impressions, joins, and completions.

Currently, Strava offers Sponsored Challenges and Segments, which typically start at $30,000-$50,000. For brands with lower budgets, it's recommended to start by creating a Strava Club to grow an organic community.

Yes, Strava has collaborated with charities for Sponsored Challenges. For instance, the mental health charity Mind ran a 50km challenge to raise funds and awareness.

Strava doesn't support conventional advertising formats, including third-party cookies or pixels. Instead, brands can utilize in-feed promotions and other native tools to boost brand awareness.

Yes, Strava offers reporting on campaign performance, including metrics like impressions, joins, and completions.

While specific timelines aren't detailed, it's advisable to allow several weeks for planning, asset creation, and coordination with Strava's Client Partners.

Yes, Strava collaborates with agency partners directly to help their clients achieve their goals through Sponsored Challenges and other activations.

No, Strava doesn't offer programmatic advertising through ad exchanges or DSPs. Their advertising solutions are centered around Sponsored Challenges or Segments and in-feed promotions.

Strava prioritizes user privacy and doesn't publish personal user data. Brands receive aggregated data insights relevant to their campaigns.

Strava prioritizes user privacy, providing aggregated data insights to brands and ensuring personal user data remains confidential.

Yes, several case studies are available:

• Chipotle: Challenged users to run segments in key markets, rewarding top performers with free lifestyle bowls for a year.

• New Balance: Encouraged the community to run 30 km in 30 days for a chance to win apparel and a spot at the New York Marathon.

• Mind: A mental health charity that ran a 50km challenge to raise funds and awareness.

Yes, Strava allows for geographic targeting, enabling brands to focus on specific regions or cities.

Yes, targeting can be refined based on activity types, allowing brands to engage with specific segments like runners or cyclists.

Strava allows for refined targeting based on activity types and geographic locations, but not specific training habits or goals at this time.

While Strava offers refined targeting options, we don’t allow third party data or targeting techniques from our partners or other platforms.

Strava doesn't support traditional retargeting through third-party cookies but offers in-feed promotions and native advertising solutions.

Yes, Sponsored Challenges or Segments can include calls to action, guiding users to brand websites or promotional pages.

Yes, Strava collaborates with creators and athletes, offering opportunities for brands to engage in influencer marketing.

Strava provides guidelines for creating effective assets for Sponsored Challenges, covering visuals, copy, and more. Visit our Resources page for more details.

Strava's Client Partners assist throughout the campaign, from planning to execution, ensuring alignment with brand goals.

Yes, Strava offers a public API that allows developers to access various data points, including activities, segments, and athlete information. Brands interested in integrating Strava's API into their campaigns should refer to the Strava API documentation and check with our team to explore potential collaborations.