increase in run clubs & groups on Strava in 2024.

are 25% more likely to record a weekly run vs Millennials.

of Strava athletes take part in more than one sport. Our users lead diverse and varied active lives.

of Strava athletes are focused on health as a reason for being active.

of Gen Z women are runners.

is the largest share of new athletes on Strava as they approach being a third of Strava registered users.

of Gen Z athletes cite “socializing with friends” as a reason to work out.

faster growth of Gen Z women on Strava compared to 2023.

more likely to buy the premium version of products.

more likely to buy from brands they see advertised.

more likely to have purchased sports clothing online recently.

more likely to be defined 
as “trend-setters”.

more likely to be in the highest income segment.

more likely to buy products to access the community around them.