All resources

Discover how our Subscription Partnerships can help brands and teams inspire movement, boost wellbeing, and build authentic connections

Learn more about brand safety – and why Strava is one of the safest platforms for marketers to promote their brand

Read how Strava offers brands an alternative to traditional advertising: motivating – not interrupting – their audience.

Learn how how brands are using Sponsored Segments to engage people while they're moving IRL

Read the guide to Sponsored Challenges: a unique way to target active people

Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.

New Days Active Challenges allow brands on Strava to make people more active

Everyone knows that Strava users are active, but what else do we know about this inspiring community?

With its athlete-specific audience, Strava club content resonates more than mainstream social media, and are the perfect platform for long-term community growth on Strava.

Learn how to master creating a high-performing Sponsored Challenge

Looking for guidance on how marketers are reaching active people? We hear from Lauren Pica, Senior Director, Global Growth Marketing at Strava on how she uses authenticity, user education and personalization to grow awareness and adoption.

In January 2023 New Balance worked with Mediahub London to get people out of the January blues using Strava’s Sponsored Challenges as the centrepiece of the project..