Users

Countries around the world

Activities uploaded weekly

In our most-recorded type of activity, with cycling close behind.

More likely to upload weight training on Strava than men

of Strava users recorded directly through the Strava mobile app.

More likely to record their workout on Strava via their Apple Watches than men.

Of survey respondents would use AI-driven smart coaching, with Gen Z leading the charge.

More likely than Gen X to name a race or event as their top motivation.

As likely as Gen X to report weight training as their primary activity.

Of athletes logged multiple activity types.

More likely to buy products to access the community around them

More likely to have purchased sports clothing or equipment online in the last month

More likely to buy premium version of products

More likely to subscribe to digital magazines

More likely to purchase digital content in-app

More likely to take winter sport holidays

More likely to be early adopters

More likely to trust technology to improve health

More likely to be defined as trend-setters

More likely to be defined as a "jet-setter"

More likely to be in the top socio-economic segment

More likely to be high net-worth individuals