increase in run clubs & groups on Strava in 2024.

are 25% more likely to record a weekly run vs Millennials.

de los atletas de Strava practican más de un deporte. Nuestros usuarios llevan una vida activa diversa y variada.

de los atletas de Strava se centran en la salud como motivo para mantenerse activos.

de las mujeres de la generación Z son corredoras.

is the largest share of new athletes on Strava as they approach being a third of Strava registered users.

of Gen Z athletes cite “socializing with friends” as a reason to work out.

faster growth of Gen Z women on Strava compared to 2023.

more likely to buy the premium version of products.

more likely to buy from brands they see advertised.

more likely to have purchased sports clothing online recently.

more likely to be defined 
as “trend-setters”.

more likely to be in the highest income segment.

more likely to buy products to access the community around them.