Why Strava
Active engagement beats unwanted interruptionsautoplay videosunskippable adsinterruptive ads
You can be an interruptive ad for them on another platform, or motivate them where they already go to get moving

Our scale

0

150

athletes

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185

countries

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51

activities per week

How do people use Strava?

The world’s largest team

Connect with 150M people globally to inspire, motivate and cheer on.

Personalized insights and tracking

Track workouts,  measure progress and get AI-powered insights to reach your goals.

Discover routes around you

Advanced mapping tools designed to help you find new places to be active.

Audience insights

Learn about our audience

Our users are moving, connecting and thriving on Strava. We can help you reach them

  • STRAVA OR IT DIDN'T HAPPEN
  • STRAVA OR IT DIDN'T HAPPEN

Why advertise on Strava?

Strava is the home for active people. Want to reach them? You're in the right place.

Unique formats

With advertising solutions like Sponsored Challenges and Segments, we go beyond interruptive ads to provide active engagement. All with your brand at the center.

Brand safe environment

We’re not a place to engage in toxic hate or disputes, we’re a platform where people come to share their active lives and cheer others on to do the same.

100% Real

Strava stands out from other social apps because it’s real. Real sweat, real miles, no filters.

Rapidly growing audience

Already the largest of its kind, Strava’s 150M+ global community is growing rapidly, particularly among Gen Z.

Now it's your brand's turn. Get started

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