Clubes

Haz crecer tu marca con los clubes Strava

Haz crecer tu marca con los clubes Strava

What is a Club?

Clubs are your brand’s home on Strava. Your club provides a space to share content with users, grow brand awareness and build a genuine, long-term digital community.

Alongside Sponsored Challenges and activating with your brand ambassadors, Strava clubs are a key tool in any brand’s arsenal to unlock Strava’s full potential as a marketing channel. And they are an ever-growing part of the Strava experience.

How do I create a Club?

Getting started is easy:

Log into Strava on desktop devices and go to: strava.com/clubs/new
Upload your logo and relevant cover photo, vanity URL and description

Read our full guide here

Figure A: Upload a logo, cover photo, and appoint your admins!

How brands use clubs

Clubs are used by everyone from individuals organizing a local run, to established athletic groups, to national and global brands. If you're in the latter group, you're in the right place!

Our tips to win

Post Frequently

If you don’t engage with your community, they won’t engage with you.

Highlight ambassadors

Sharing content around your ambassadors’ latest adventures, training and tips builds brand love on Strava.‍

Learn more

Use events

Events are a great way to drive engagement with your brand. When you create one, all club members are notified to join.

Learn more

Use link tracking

Use UTM tracking to see the effect of your posts

Cross-Promote

Promote your Club on other platforms, for example your website, social media accounts and email

Share tips

Share training, nutrition, and other tips. When you help members lead a more active lifestyle, you’re driving brand love & loyalty.

Promote your products

Highlight your products in front an audience deeply interested in leading an active lifestyle.‍

Run giveaways

Everyone loves the chance to win awesome prizes. Running a giveaway is a great way to supercharge club engagement and grow club membership.

Get Verified

For well-known brands that run clubs on Strava, we offer a verification program to help identify your club as one of significant value to our community

Apply here

Supercharge club growth

Want to really grow your Club?

Create a Sponsored Challenge to engage thousands of Strava users and boost Club joins.

Learn more

Related Resources

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Saca el máximo provecho de tus embajadores de marca

Brand Ambassadors can be a key part of consumer brands’ marketing strategies. They fly your brand’s flag, provide a key endorsement of your product, and can play a pivotal role in boosting campaign performance.