Day in new subscribers when Strava integration announced
Athletes have synced their MySwimPro account to Strava
Subscriber growth in the month Strava integration was implemented
MySwimPro was named best Watch App of the Year in 2016 and features native apps for swimmers across a host of platforms, including Garmin, Wear OS, and Fitbit. It was featured as App of the Day by Apple in July 2018, but actually saw the biggest boost in new subscriptions from Strava’s email announcing the integration and ability for athletes to connect their accounts.
We saw a bigger lift from the Strava partnership announcement than when we were named App of the Day by Apple.
“It was an easy decision to integrate with Strava,” according to MySwimPro CEO, Fares Ksebati. “Our community was asking for it.” The demographic overlap of swimmers on the two platforms is significant and the MySwimPro team saw the partnership as an opportunity to accelerate growth. "The month we launched the partnership we grew subscribers at 2x the rate we usually see," continued Ksebati.
In 2019, MySwimPro leveraged sponsored integrations to build awareness among Strava’s audience. When an athlete uploads their swim to Strava through MySwimPro, their friends see the details of their interval workout, including which strokes they practiced, overlaid on a custom image. The brand saw a 1.46% unique click through rate on the sponsored integration, which leads athletes to a dedicated signup page.
The integration benefits athletes first and foremost. “After I complete a MySwimPro workout on my Apple Watch, I love seeing it in my Strava feed next to my running and cycling activities,” explained Erin Cameron, a former collegiate swimmer and marathon runner from Mountain View, California. “I can now see everything at once and make training decisions off of the simplified data.”
The MySwimPro Strava club tripled in size from May to June, thanks largely to being a featured club in the Explore tab. Ksebati noted, “the engagement on those posts is great, with an average of 150 kudos per post. Great for our brand.”